Lead qualifying… Contact · Organisation Opportunity Quote

In plain terms

The CRM is where every sales conversation lives — who got in touch, what they asked for, what we quoted them, and what happened next. The point is that none of it sits in one person's inbox: anyone can open an account and see the whole story.

Someone gets in touch → you note who they are → when they say what they actually want, that becomes an opportunity → you answer it with a quote → a won quote becomes an order.

Everything hangs off the organisation (the company). An organisation has contacts, and it has opportunities. Each opportunity can have several quotes, and each quote can be revised as many times as you need. Nothing is ever thrown away — a revision is a new version, not an overwrite.

Where to work from Sales Station is the home screen. It shows your open pipeline as a board you can drag deals across, what needs chasing, and the figures for whoever you've picked in the Showing dropdown — your own by default if you're on the sales side, everyone if you're managing.

The lifecycle, on one order

Lead Always open
Marco Angeretti
[email protected]
+39 0187 000 000
Just a person and a way to reach them. May represent an organisation — or never go anywhere. That's fine; it stays a lead.
qualifies — unless it came via a tender: then lead and qualifying are skipped, and it lands straight in as an organisation, contact and opportunity.
Organisation Trade Company srl Via Del Corso 2/4, Sarzana EUR DAP · Incoterms 2020
Addresses — billing and shipping, on the organisation
BillingTrade Company srl · Via Del Corso 2/4 · 19038 Sarzana La Spezia · Italy
ShippingMagazzino 7 · Porto di La Spezia · Italy (can differ — or tick "same as billing")
Contacts — at least one, often more
Marco Angeretti · was the lead · ⭐ primary L. Bianchi · posted the tender R. Conti · finance — and however many more
Opportunities — many per organisation, in the client's words
Opportunity — OPP TC 260423-1 each line links to the matching product we sell
  • "Bomb suits for our EOD teams" × 2
    linked → Sarkar Mantis EOD Suit & Helmet (ST-EOD-01)
  • "Comms while suited" × 2
    linked → Mantis/Talon Hardwire Comms (ST-COM-04)
  • "Something for the heat" × 2
    link our matching product…
OPP TC 260601-1 — "ballistic helmets, next year" same organisation
OPP TC 260610-1 — "trauma plates, framework bid" …and more
Quotes — many per opportunity, each with iterations
Quote — QTC 260423-3 for OPP TC 260423-1 autopopulated from the + links above
  • Sarkar Mantis EOD Suit & Helmet 2 × €11,200
  • Mantis/Talon Hardwire Comms 2 × €2,154
  • Mantis/Talon Cooling Suit 2 × €1,487
Total€29,682
iterations -1, -2, -3 … each a fresh ref, same opportunity
Quote — QTC 260430-1 for OPP TC 260423-1 a second quote — different spec, with freight and a discount
  • Mantis EOD Suit (base) — no comms option 2 × €9,800
  • Freight — DHL Express, door-to-door 1 × €450
  • Discount — repeat customer, 5% − €980
Total€19,070

The six terms

Leadalways open
A person — individual or representing an organisation — who has discussed or reached out about purchasing from us. Only has a name and an email or number. Nothing else is known or needed yet.
Leads page
Qualifyingan action, not a thing
The act of showing real interest in purchasing something — the moment a lead states what they actually want. That statement of want is the opportunity. Tenders skip this step — a posted tender arrives already qualified, going straight in as organisation, contact and opportunity.
Leads → Convert
Contact
A former lead who has qualified by saying what they're interested in — or someone who posted a tender on behalf of an organisation. A contact always belongs to an organisation.
Organisation → Contacts
Organisation
The account. Holds an address, preferred currency and incoterms, and at least one contact — often several. Everything commercial hangs off it: its opportunities and their quotes.
Client Organisations
Opportunity
What the customer wants — from a conversation or a tender — worded in the client's terms, not ours. An organisation can have many opportunities open at once.
Opportunities
Quote
The products we have that answer the want. Each quote line can link back to a line on the opportunity. One opportunity can carry several quotes, and each quote several iterations.
Quotes
Organisation
1
Contact
many · at least 1
+
Opportunity
many
Quote
many per opp
Iteration -1, -2, -3…
many per quote
a lead → one organisation, once — or never, and that's still a useful record one quote line ↔ one opportunity line

Add the Outlook add-in — Mac

The Sarkar CRM add-in puts the CRM beside your email. Open a message and it tells you whether that thread is already tracked against an opportunity, lets you attach it to one (or create a new opportunity on the spot), and lets you add or amend an organisation — name, phone, email, address and contact people — without leaving Outlook.

You only do this once per Mac. It takes about a minute.

  1. Open Outlook and click on any email, so a message is showing.
  2. In the menu bar go to Tools → Get Add-Ins.
    If there's no Tools menu, use the ··· (More actions) button on the open email and choose Get Add-ins.
  3. In the panel that opens, click My add-ins down the left.
  4. Scroll to the Custom Addins section at the bottom and click + Add a custom add-in → Add from URL…
  5. Paste this address and click OK:
    https://project-osprey.uk/outlook-addin/manifest.xml
    Outlook will warn you it's not from the store — that's expected for our own add-in. Choose Install.
  6. Close the panel. Open any email and you'll see a Sarkar CRM button on the Home tab (or under the ··· menu). Click it to open the pane.
  7. The first time only, you'll be asked to sign in twice: enter your @sarkartactical.com address to get a one-time code by email, then sign in with your usual ERP PIN. It remembers you after that.
If it doesn't go smoothly No "Add from URL" option? Choose Add from File… instead and pick the manifest.xml Alex sends you — it does the same job.
No "Add a custom add-in" at all? Sideloading has been turned off for the tenant, so it has to be pushed out centrally from the Microsoft 365 admin centre (Settings → Integrated apps → Upload custom apps). Ask Alex.
Still showing an old version? Close the pane and reopen it — Outlook caches the page. Restart Outlook if it persists. You never need to reinstall for updates; the add-in is served live.
Also worth knowing The same add-in works on Outlook on the web and Outlook for Windows — same address, same steps. And replies on a tracked thread get picked up automatically in the background, so you don't have to log every message by hand.